Fractional CMO Services
Strategic Marketing Leadership Tailored to Your NeedsFractional CMO Leadership That Actually Executes
Our Fractional CMOs aren't consultants or theorists—they're seasoned executives who built their expertise from the ground up, leading teams, managing P&L, and delivering measurable results in highly regulated industries. We don't just advise; we integrate, execute, and drive performance.
Get Executive LeadershipReal Executives, Real Results
While others send consultants, we deploy proven executives who've earned their leadership through decades of hands-on experience building teams, driving revenue, and navigating complex regulatory environments.
P&L Accountability
Our executives have owned profit and loss responsibility, understanding the direct impact of marketing decisions on business outcomes and shareholder value.
Team Building Mastery
Experts at rapidly integrating into existing teams or building high-performance marketing organizations from scratch, with proven methodologies for scaling talent.
Performance Marketing
Deep expertise in performance marketing, attribution modeling, and conversion optimization backed by millions in managed ad spend across regulated industries.
Subject Matter Expertise That Matters
Our Fractional CMOs bring specialized knowledge across highly regulated industries, understanding not just marketing tactics, but the compliance frameworks, competitive dynamics, and customer behaviors that drive success in complex markets.
We've managed marketing teams through regulatory changes, competitive threats, and market expansions. Our executives don't just understand marketing—they understand business strategy, operational excellence, and the leadership required to scale in regulated environments.
- 15+ years average executive experience
- Regulatory compliance expertise (FINRA, ABA, HIPAA, NAIC)
- Team leadership across 50+ person marketing organizations
- Performance marketing mastery with $12M+ managed spend
- Board-level reporting and stakeholder management
- M&A integration and due diligence experience
Executive Integration in Days, Not Months
Our proven process gets senior-level marketing leadership operational quickly, with executives who hit the ground running from day one.
Executive Assessment
Deep dive into your business model, growth stage, regulatory environment, and team dynamics to match the right executive profile.
Leadership Match
Direct access to seasoned CMOs with relevant industry experience, regulatory knowledge, and proven track records in similar growth environments.
Rapid Integration
Immediate integration with leadership team, stakeholder alignment, and strategic planning with measurable 30-60-90 day objectives.
Performance Execution
Hands-on leadership driving marketing performance, team development, and compliance excellence with continuous optimization.
Results from Real Leadership
Our executives deliver measurable business impact through strategic leadership, operational excellence, and performance-driven marketing.
Ready for Executive-Level Marketing Leadership?
Stop settling for consultants. Get a proven executive who can integrate with your team, drive performance, and deliver measurable results in your regulated industry.
Schedule Executive ConsultationDon’t rely on inexperienced marketers to dictate your business’s overall marketing strategy. Bring in a Fractional CMO to provide a comprehensive marketing plan for your business.
Frequently Asked Questions
Q: How is a Fractional CMO different from a consultant?
A: A Fractional CMO works as an integral part of your team, overseeing execution and ensuring alignment with business goals, whereas a consultant typically provides advice without implementation.
Q: What commitment is required?
A: Our engagements are designed to be flexible. Whether you need 10 hours a week or a full strategic overhaul, we’ll create a plan that fits.
Q: What results can I expect?
A: Increased revenue, stronger brand positioning, optimized marketing budgets, and actionable growth strategies.
How Custody & Agency Delivers Value
Strategic Planning and Execution
We’ll craft a comprehensive marketing roadmap tailored to your business goals.
Team Leadership and Development
Lead and mentor your internal teams or agencies to maximize their potential.
Data-Driven Insights
Make informed decisions using analytics and KPIs that drive real results.
Brand Positioning
Define your unique value in the market to stand out from competitors.
Revenue Growth Focus
Every strategy we implement is tied to measurable business outcomes.
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
We were wasting money on ads that didn’t convert, and our messaging felt all over the place. The Fractional CMO from Custody & Agency not only streamlined our marketing but delivered results—our revenue has doubled, and we’re spending less!
Interested In Working With Us?
Ready to elevate your marketing strategy without the full-time cost? Contact Custody & Agency to explore how our Fractional CMO services can drive growth and deliver measurable results.