Targeted Advertising Strategies

Precision Targeting for Real Estate

Google Ads Campaigns

Utilizing Google Ads, we create highly targeted campaigns that reach potential buyers and sellers at the right moment, maximizing engagement and conversion rates.

Facebook Ad Customization

Our Facebook ad strategies are tailored to connect with specific demographics, ensuring your message resonates with the right audience and drives meaningful interactions.

Instagram Visual Storytelling

Through captivating visual content on Instagram, we engage potential investors and buyers, enhancing brand awareness and fostering community engagement.

Advanced A/B Testing

We employ advanced A/B testing techniques to refine ad copy and visuals, ensuring optimal performance and maximizing return on investment.

Audience Segmentation

Our audience segmentation strategies allow for precise targeting, ensuring your ads reach the most relevant audience segments, increasing the likelihood of successful conversions.

Cross-Platform Consistency

Maintaining consistency across platforms, our campaigns deliver a unified message, strengthening brand recognition and trust among potential clients.

Real Estate Agent Marketing Agency

Real Estate Marketing Services for Agents, Brokers & Teams

Full-service digital marketing for real estate professionals. IDX website design, MLS integration, professional property photography, PPC advertising, and SEO that dominates local search. Fair Housing compliant, conversion-optimized, built for top producers.

Get Free Marketing Audit
20+ Years Real Estate Marketing
300% Average Lead Increase
100% Fair Housing Compliant

Real Estate Marketing Problems We Solve

Most real estate agents struggle with outdated websites, wasted ad budgets, and marketing that doesn't generate qualified leads. We fix these problems with proven strategies.

📸

Poor Quality Listing Photography

iPhone photos and amateur presentations lose buyers. Professional real estate photography, drone footage, virtual staging, Matterport 3D tours, and twilight shoots make properties stand out on Zillow, Realtor.com, and MLS platforms.

⚖️

Fair Housing Act Violations

Non-compliant advertising triggers HUD complaints and lawsuits. Every ad, email, and listing description must follow Fair Housing Act guidelines, avoiding discriminatory language and targeting practices.

🎯

Ineffective PPC Campaigns

Generic Google Ads and Facebook advertising waste budgets. Strategic buyer persona targeting, geo-fencing, income-based audiences, and retargeting campaigns deliver qualified real estate leads at lower cost per acquisition.

🌐

Broken IDX Integration

Slow websites with outdated MLS feeds lose buyers. Modern IDX/RETS integration, mobile-responsive design, advanced property search filters, and lead capture forms convert traffic into clients.

📧

Low Email Engagement

Generic newsletters get ignored. Segmented drip campaigns, new listing alerts, market updates, buyer/seller nurture sequences, and behavioral triggers keep you top-of-mind with prospects.

📱

Weak Social Media Presence

Sporadic posting means zero reach. Consistent Instagram Reels, TikTok property tours, Facebook Live open houses, and YouTube market updates build authority and attract seller leads organically.

Real Estate Agent Marketing Services

Comprehensive digital marketing solutions for real estate agents, teams, and brokerages. From IDX websites to Google Ads, we handle every aspect of your online presence.

🏠

IDX Real Estate Website Design

Custom real estate websites with IDX/RETS MLS integration. Advanced property search, neighborhood pages, mortgage calculators, lead capture forms, mobile-responsive design. Compatible with all major MLS systems including RESO Web API, Spark API, and Bridge Interactive.

📸

Professional Real Estate Photography

High-end property photography services: drone aerial shots, twilight photography, HDR interior photos, virtual staging, Matterport 3D tours, iGUIDE virtual walkthroughs, and cinematic video production optimized for Zillow, Realtor.com, and MLS syndication.

🎯

Real Estate PPC Advertising

Google Ads for real estate (search, display, YouTube), Facebook & Instagram advertising, geo-targeted campaigns, buyer/seller persona targeting, retargeting strategies, Zillow Premier Agent optimization, and Realtor.com enhanced listings with conversion tracking and ROI reporting.

🔍

Real Estate SEO Services

Local SEO for real estate agents: Google Business Profile optimization, neighborhood landing pages, keyword research ([city] real estate agent, homes for sale in [neighborhood]), link building, citation management, review generation, and schema markup for properties and agents.

📱

Real Estate Social Media Marketing

Instagram Reels for property tours, TikTok real estate content, Facebook Live virtual open houses, LinkedIn for luxury/commercial agents, YouTube channel management, social media advertising, content calendars, and influencer partnership strategies for agent brand building.

📧

Real Estate Email Marketing

Automated email campaigns: new listing alerts, price reduction notifications, open house invitations, buyer/seller drip campaigns, sphere of influence nurture sequences, past client touch campaigns, and CAN-SPAM compliant bulk email with deliverability optimization.

🎬

Real Estate Video Production

Agent brand videos, property showcase videos, neighborhood spotlight videos, client testimonials, market update videos, educational buyer/seller content, YouTube channel optimization, and video ads for Facebook, Instagram, and YouTube pre-roll campaigns.

✍️

Real Estate Content Marketing

SEO-optimized blog content: buyer guides, seller checklists, neighborhood profiles, market analysis, home improvement tips, mortgage/financing guides, relocation information, investment property content, and long-form articles targeting real estate search terms.

⚖️

Fair Housing Compliance Review

Marketing compliance for Fair Housing Act, Equal Housing Opportunity requirements, HUD advertising guidelines, state-specific real estate regulations, ADA website accessibility (WCAG 2.2), and compliant ad copy review for all digital marketing materials.

Real Estate Marketing Platform Integration

We integrate with the real estate marketing software and CRMs you already use. Seamless data flow between your website, lead sources, and database management systems.

kvCORE

Lead routing & automation

BoomTown

CRM integration

Follow Up Boss

Lead management sync

LionDesk

Video email & texting

Wise Agent

Transaction management

Market Leader

Lead generation platform

Zillow Premier Agent

Lead capture & tracking

Realtor.com

Enhanced listing sync

Also integrates with: Chime, Real Geeks, CINC, Propertybase, Top Producer, Contactually, HomeSpotter, Dotloop, SkySlope, and all major MLS/IDX providers.

Real Estate Marketing Results

See how our real estate marketing strategies help agents increase leads, sell more properties, and dominate their local markets.

Luxury Real Estate Marketing Campaign

Luxury Property Marketing Campaign

$4.2M listing sold in 12 days using professional photography, Matterport 3D tour, drone video, and targeted Facebook ads to qualified luxury buyers

Real Estate Agent Website Design

Agent Website & Local SEO

Custom IDX website with neighborhood landing pages achieved #1 Google rankings for "[city] real estate agent" and 23 other local keywords in 6 months

Real Estate Social Media Marketing

Instagram & TikTok Strategy

Grew agent's social media from 800 to 24,000 followers in 18 months using property tour Reels, neighborhood videos, and consistent content calendar

Real Estate PPC Advertising

Google Ads Lead Generation

Optimized Google Ads campaigns targeting buyer keywords reduced cost per lead from $187 to $42 while increasing monthly lead volume by 340%

5,200+
Properties Marketed
412%
Average ROI on Ad Spend
89 Days
Faster Time to Contract
24/7
Lead Capture & Nurture

What Real Estate Agents Say

Top-producing agents, team leaders, and brokers share their experience working with our real estate marketing agency.

★★★★★

"The IDX website they built loads faster than any competitor site in my market. Combined with their local SEO strategy, I now dominate page one for all my target keywords. Lead volume increased 287% in the first year."

Sarah Mitchell
Team Leader, $47M Annual Sales Volume
★★★★★

"Their professional real estate photography transformed how buyers perceive our listings. The drone footage, 3D Matterport tours, and twilight shots make every property look premium. Our average time on market dropped by 23 days."

Marcus Rodriguez
Luxury Agent, Broker/Owner
★★★★★

"Facebook and Google Ads were a black hole before we hired them. Now every campaign is tracked, optimized, and profitable. Our cost per qualified buyer lead dropped from $214 to $58 while lead quality improved dramatically."

Jennifer Zhao
Top 1% Agent Nationally

How Our Real Estate Marketing Works

Strategic planning, creative execution, and performance optimization. Everything needed to generate more real estate leads and grow your business.

📊

Market Analysis & Strategy

Competitive analysis of other agents in your area, target buyer/seller persona development, keyword research for SEO and PPC, and marketing budget allocation for maximum ROI.

🎨

Creative Execution

Professional real estate photography and video, agent branding materials, website design and development, listing marketing packages, email templates, and social media content creation.

🚀

Campaign Management

Google Ads campaign optimization, Facebook and Instagram advertising, SEO implementation and tracking, email drip campaign deployment, social media posting, and monthly performance reporting with clear ROI metrics.

Get More Real Estate Leads With Better Marketing

Join top-producing agents, successful teams, and growing brokerages who trust us with their digital marketing. From IDX websites to Google Ads—we handle everything so you can focus on closing deals.

Request Free Marketing Audit