Digital Marketing for Law Firms That Respects Attorney Advertising Rules
Full-service marketing for law firms navigating state bar regulations. From bar-compliant SEO to CRM integration— we understand ethics rules, solicitation restrictions, and the unique compliance challenges facing legal practices.
Schedule ConsultationMarketing Obstacles Facing Law Firms
Attorney advertising is complex. Most agencies don't understand bar rules, ethics requirements, or the compliance minefield of legal marketing.
Bar Rule Violations
Generic marketing agencies create content that violates attorney advertising rules, putting your license at risk with non-compliant claims and testimonials.
CRM Integration Failures
Marketing systems don't sync with Clio, MyCase, or practice management software, creating data silos and manual work that wastes billable hours.
Generic Lead Generation
Cookie-cutter PPC campaigns ignore practice area nuances and jurisdictional rules, delivering unqualified leads that don't convert to retained clients.
Ethics Compliance Gaps
Websites lack proper disclaimers, attorney-client privilege warnings, and jurisdiction-specific disclosures required by state bars.
ADA Compliance Risks
Inaccessible websites expose firms to ADA litigation—a growing target for demand letters and lawsuits against legal practices.
No Strategic Oversight
Firms lack marketing leadership, relying on tactics without strategy, resulting in wasted ad spend and missed positioning opportunities.
We Navigate Attorney Advertising Rules So You Don't Have To
Legal marketing requires specialized knowledge of Model Rules of Professional Conduct, state bar advertising regulations, and jurisdictional variations. We ensure every campaign, landing page, and content piece meets ethics requirements.
Full-Service Legal Marketing Solutions
Everything your firm needs to dominate your practice area and geography— all compliant with bar rules and ethics requirements.
Bar-Compliant SEO
Search engine optimization that ranks while respecting attorney advertising rules and ethics guidelines.
- Practice area keyword research & content strategy
- Local SEO for geographic market dominance
- Technical audits & site speed optimization
- Schema markup for legal services visibility
- Ethics-compliant link building & authority
Legal Website Design & ADA Compliance
Accessible, conversion-optimized websites with proper disclaimers and bar rule compliance.
- WCAG 2.2 compliant design to prevent ADA lawsuits
- Attorney-client privilege disclaimers & warnings
- Secure contact forms with proper disclosures
- Mobile-optimized responsive design
- Practice area landing pages with compliance
Attorney Lead Generation
Compliant lead generation strategies that deliver qualified potential clients to your intake team.
- Bar-compliant PPC campaigns (Google, Bing)
- Practice area-specific landing pages
- Retargeting campaigns with proper disclosures
- Local Service Ads management & optimization
- Intake form optimization for higher conversion
CRM & Practice Management Integration
Seamless data flow between marketing and your case management software—we integrate with 15+ systems.
- Clio, MyCase, Smokeball, PracticePanther
- Filevine, CASEpeer, Litify, SmartAdvocate
- Lawmatics, Law Ruler (legal CRMs)
- LawPay, Rocket Matter, PCLaw, CosmoLex
- Custom API integrations for proprietary systems
Law Firm Reputation Management
Ethics-compliant review generation and reputation monitoring for your practice.
- Bar-compliant review request strategies
- Ethics-compliant testimonial management
- Crisis response for negative reviews
- Reputation monitoring across platforms
- Attorney directory profile optimization
Fractional CMO for Law Firms
Strategic marketing leadership without the cost of a full-time executive.
- Practice area positioning & differentiation
- Marketing strategy & budget allocation
- Internal team training & development
- Vendor management & accountability
- Growth planning & market expansion
Content Marketing for Attorneys
Educational content that demonstrates expertise while complying with advertising rules.
- Practice area blog articles & guides
- Ethics-compliant case studies & results
- Legal FAQ content for common questions
- Video content strategy & production
- Email newsletters & client communication
Secure Website Hosting
SOC 2 compliant hosting infrastructure protecting client confidentiality.
- SSL certificates & HTTPS encryption
- Regular security audits & monitoring
- DDoS protection & firewall management
- Daily backups & disaster recovery
- 99.9% uptime guarantee & support
Internal Marketing Training
Empower your in-house team with compliant marketing knowledge and skills.
- Bar rules & ethics training for staff
- Content creation & compliance guidelines
- Social media management training
- Tools & software implementation
- Ongoing support & consultation
Complete Practice Management Ecosystem Integration
Connect your marketing to any practice management system you use. Automated lead routing, client data synchronization, and marketing attribution without manual data entry.
Clio Integration
Automatic lead creation, contact syncing, and matter tracking from marketing sources directly into Clio.
MyCase Integration
Seamless client intake flow from web forms to MyCase contacts with automated follow-up triggers.
PracticePanther Integration
Real-time lead routing to intake staff with automated task creation and case initialization.
Smokeball Integration
Australian and US practice management syncing with automated document generation and matter management.
Filevine Integration
Litigation and case management workflow automation with custom field mapping and data synchronization.
CASEpeer Integration
Personal injury-focused practice management with medical tracking, demand generation, and settlement tools.
Litify Integration
Salesforce-based legal CRM with advanced marketing attribution and client lifecycle tracking.
Lawmatics Integration
Legal CRM and marketing automation platform with intake workflow optimization and lead nurturing.
Law Ruler Integration
Legal-specific CRM with call tracking, lead scoring, and comprehensive marketing ROI analytics.
LawPay Integration
Secure payment processing for retainers and fees with compliant IOLTA trust account handling.
Rocket Matter Integration
Cloud-based practice management with time tracking, billing, and marketing source attribution.
PCLaw Integration
Financial reporting integration connecting marketing spend to revenue generation and profitability.
CosmoLex Integration
All-in-one legal practice management with integrated accounting and trust accounting compliance.
Zola Suite Integration
Cloud-based practice management with matter management, document assembly, and billing integration.
AbacusLaw Integration
Calendar-centric practice management with deadline calculation and conflict checking automation.
SmartAdvocate Integration
Case management for personal injury firms with medical chronology, settlement tracking, and liens management.
ActionStep Integration
Matter-centric practice management with workflow automation and comprehensive reporting capabilities.
Custom API Integration
Enterprise-level custom integrations for proprietary systems and unique workflow requirements.
Don't see your system? We build custom integrations for any practice management platform, document management system, or legal-specific software your firm uses.
Discuss Your Integration NeedsHow We Partner With Law Firms
A structured approach to legal marketing that prioritizes compliance, measurable results, and strategic growth.
Practice Assessment
Deep dive into your practice areas, competitive landscape, current marketing efforts, and jurisdictional bar rules. We audit existing assets for compliance gaps.
Strategy Development
Custom marketing strategy aligned with firm goals, practice area focus, geographic targets, and bar compliance requirements. Clear KPIs and success metrics.
Compliance Review
All marketing materials reviewed against state bar advertising rules, ethics requirements, and jurisdictional regulations before launch.
Technical Implementation
Website optimization, CRM integration, tracking setup, and campaign launch with proper disclaimers, disclosures, and compliance measures.
Lead Generation & Optimization
Active campaign management with continuous optimization based on conversion data, client acquisition costs, and practice profitability metrics.
Reporting & Strategic Adjustment
Monthly reporting on leads, consultations, retainers, and ROI with strategic recommendations for market expansion and practice growth.
Legal Marketing FAQ
Ready to Grow Your Practice Compliantly?
Schedule a consultation to discuss your firm's marketing goals, competitive positioning, and how we can help you dominate your practice area while maintaining full bar compliance.
Schedule Strategy Session