How To Vet a PPC Expert

Dec 17, 2023 | Uncategorized | 0 comments


Identifying an advanced PPC expert in Google AdWords involves looking for specific skills, experiences, and achievements that go beyond basic campaign management. Here are some indicators to consider:

  1. Certifications and Training: Advanced experts often have certifications like Google Ads Certified Professional, showcasing their knowledge through exams and continuous training.
  2. Experience Across Diverse Campaigns: Look for professionals with a track record of managing various campaign types (search, display, video, etc.) for different industries and business sizes.
  3. Strategic Thinking: Advanced experts focus on strategy, not just tactics. They understand business goals, develop comprehensive PPC strategies aligned with those goals, and have a knack for long-term planning.
  4. Data Analysis and Interpretation: They possess strong analytical skills, going beyond basic metrics to understand complex data, derive insights, and make data-driven decisions.
  5. Testing and Optimization Mastery: Advanced experts excel in split testing, employing advanced A/B testing methodologies, and optimizing campaigns for maximum efficiency and effectiveness.
  6. Ad Copy and Creativity: They demonstrate proficiency in creating compelling ad copies, understanding ad psychology, and employing creative strategies to enhance ad performance.
  7. Advanced Features Utilization: They are adept at utilizing advanced AdWords features such as advanced bidding strategies, custom audiences, scripting, and sophisticated targeting options.
  8. Results-Oriented Approach: An expert focuses on achieving specific goals and objectives rather than merely managing campaigns. They can articulate how their strategies tie into achieving business goals.
  9. Communication and Client Management: Strong PPC experts effectively communicate complex ideas in a clear and understandable manner. They are good at client management and can explain their strategies and results effectively.
  10. Industry Recognition and Thought Leadership: Look for professionals who contribute to the industry through blogs, speaking engagements, or recognized as thought leaders in PPC circles.