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Owned Platform Case Study

WithAnyBudget.com

An owned platform that matches clients to marketing services based on a single input — their budget. Interactive discovery UX, native Stripe checkout, email-gated education platform, and a programmatic content engine capable of generating 10,000+ indexed pages.

Stripe Partner BuildProgrammatic SEOInteractive UXLead CaptureEducation PlatformAstro SSG
Type
Owned Platform
Stack
Astro + Stripe
Scale
10K+ pages
Tiers
4 budget bands
Live Demo — Budget Discovery
$750 budget
Starter Stack $750–$1,500

A full site on a real platform — SEO-structured, branded, with analytics and conversion tracking built in. Built to grow with the business.

$50
Starting budget
10K+
Pages at full scale
4
Budget tiers
Stripe
Payment partner
01

The Core Idea

The Problem With Service Pricing

Most marketing agencies front-load their sales process with calls, questionnaires, and discovery sessions — before a prospect has any sense of whether they're even in the right price range. The mismatch wastes time on both sides.

WithAnyBudget.com inverts this. The first interaction is a budget input — a single slider that immediately tells the prospect what they can get, at their number. No call required for the initial alignment. The discovery happens in the UI.

The platform is also an honest statement: we'll work at almost any budget level. What changes is the scope, not the quality ethos.

Four Budget Tiers

DIY Build
Bootstrap $50–$200

Platform setup, Canva logo, Google Business Profile, and an advisory session.

Real Site
Launchpad $250–$500

A real site, a real launch — contact form, GMB, light design system, configured.

WordPress / Shopify
Starter Stack $750–$1,500

A full site on a real platform, SEO-structured, branded, with analytics.

Custom Dev
Pro Tier $2,000+

Custom development, full design system, copywriting, funnel architecture.

02

Budget Discovery UX

The core conversion mechanic. A single range slider maps directly to service scope, price, and deliverables — updating in real time with no page load. Prospects self-qualify based on what they can afford, not what they think they need to say they can afford.

Interactive Demo — Drag to Explore
$750 Starter Stack
WordPress / Shopify $750–$1,500

A full site on a real platform — SEO-structured, branded, with analytics and conversion tracking built in.

Powered by Stripe. Secure checkout.

stripe
03

Stripe Payment Integration

Native Stripe Checkout embedded directly into the budget flow. When a prospect lands on a tier that fits, they can initiate payment immediately — without a phone call, a proposal, or a second discovery session. The platform handles the transaction.

What the Integration Does

Tier-Matched Checkout

Each budget tier maps to a pre-configured Stripe product. The price and deliverables shown in the slider are the exact values passed to Stripe — no manual invoice step.

Stripe Partner Build

Built as a certified Stripe Partner implementation. Payment Links, Checkout Sessions, and webhook handling are all configured to Stripe's published best practices.

Split Payment Logic

For higher tiers, Stripe handles deposit/balance split automatically. The platform collects 50% at booking and 50% at project completion via automatic payment links.

Receipt & Onboarding

Post-payment, Stripe triggers a webhook that fires the onboarding sequence — contract link, intake form, and project Slack invite. No manual steps.

Simulated Stripe Checkout
Pay Custody & Agency
$750.00
4242 4242 4242 4242
MM / YY
CVC
Secured by Stripe
04

50+ Niche Markets

The platform is pre-built for over 50 validated niche verticals — from dog walkers and pressure washers to food truckers and massage therapists. Each niche gets market-specific copy, pricing context, and SEO-targeted landing architecture.

Showing 9 niches

Home Services
Pressure Washing
Local service + seasonal SEO
Home Services
Lawn Care
Recurring revenue + local maps
Home Services
House Cleaning
Subscription model + review funnel
Food & Bev
Food Truck
Event calendar + catering inquiry
Food & Bev
Catering Co.
Corporate + wedding verticals
Fitness
Personal Trainer
Lead capture + booking integration
Fitness
Dog Walking
Recurring client + scheduling
Creative
Photographer
Portfolio + inquiry flow
Personal Care
Massage Therapy
HIPAA-adjacent + booking
05

Email-Gated Education Platform

The platform includes a built-in education layer — guides, templates, and resources gated behind an email capture. This serves two purposes: it provides genuine value to bootstrap-tier prospects who aren't ready to buy, and it builds an email list of warm prospects for future conversion.

Free

How to Set Up Google Business Profile

GBP setup walkthrough for service businesses. No email required.

Email Required

Bootstrap Marketing Playbook

The full DIY marketing playbook for under-$500 budgets.

Email Required

Fulfillment Guide: What Happens After You Pay

Exact deliverables, timelines, and what to expect at each tier.

06

Programmatic Scale

The platform generates pages at machine scale. One Astro content collection entry produces professions × geography = hundreds of unique, indexable, conversion-targeted pages. That's the difference between building a website and building a search asset.

50+ Validated niches
10K+ Pages at full scale
Astro Static generation
Stripe Partner build
pages/[profession]/[state]/[city].astro
import
{
getCollection
}
from
'astro:content';

export async function
getStaticPaths() {
  
const
professions =
await
getCollection('professions');
  
const
cities =
await
getCollection('cities');
  
return
professions.flatMap(p =>
    cities.map(c => ({
      params: { profession: p.slug, city: c.slug },
      props: { p, c }
    }))
  );
}
What This Produces
/dog-walking-marketing-new-york-manhattan Auto-generated
/start-your-own-dog-walking-business-california Auto-generated
/pressure-washing-marketing-texas-houston Auto-generated
One content collection entry = hundreds of live, indexed pages.
Content Variation System

Each generated page pulls from a variant pool — platform focus, budget framing, geography language, and urgency angle are shuffled at build time. No two city pages read identically.

3–6 variants/sectionBuild-time randomizationGeographic contextThin-content safe

Need a platform
built to this scale?

Interactive UX, Stripe payment integration, programmatic SEO architecture, education funnels — if you're building a platform and not just a website, this is the kind of work we do.

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Fulfillment Guide

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