We Solve All
Funded Problems.
Complex problems are our specialty. While others walk away from the hard stuff, we lean in — bringing together deep compliance expertise, sharp marketing instincts, and real technical capability. We take genuine pride in watching our partner companies succeed, and we measure ourselves against their outcomes, not just deliverables. If you have a challenge worth solving, we'd welcome an informal conversation — no pitch, no pressure, just an honest discussion about what's possible.
Leadership & Strategic Services
Senior-level guidance and embedded leadership for organizations that need more than tactics. We sit on your side of the table, bring accountability to your marketing investments, and develop the internal capabilities your team needs to sustain long-term growth.
Senior marketing leadership on a flexible engagement — available without the full-time overhead. We bring strategic direction, budget governance, vendor accountability, and measurable growth planning to your organization. Whether you need someone to own your marketing function entirely, audit what's already in place, or bridge the gap during a leadership transition, we step in as a true executive partner. Our Fractional CMO engagements are built around outcomes, not hours, and we're as invested in your long-term success as any member of your leadership team.
See Fractional CMO ServicesWe embed on your side of the table and manage the complexity so you don't have to. From vendor coordination and timeline oversight to deliverable tracking and stakeholder communication, we serve as your internal advocate across every workstream. This service is especially valuable when working with multiple agencies, when a project has stalled due to unclear ownership, or when your team lacks bandwidth to manage the process without sacrificing quality. We bring order, accountability, and momentum to even the most complicated multi-party engagements.
See Client-Side Project ManagementUpskill your in-house team with structured, compliance-aware marketing training built around your industry's rules and your organization's unique goals. Our training programs cover content creation, digital advertising, social media management, analytics interpretation, and vendor oversight — all with the guardrails your industry requires. We don't deliver generic workshops; every program is customized to your team's current skill level, your sector's regulatory environment, and the real tools and platforms your staff uses every day. The goal is lasting capability, not just a one-time session.
See Internal Marketing TrainingOur highest-tier concierge internet marketing program for clients who require the deepest level of strategic partnership. Platinum Helm is a fully managed, white-glove engagement where we take ownership of your entire digital presence — from positioning and content strategy to media buying, technical infrastructure, and performance reporting. Access is limited by design. Clients in this program have a dedicated team, direct access to senior leadership, and a bespoke roadmap built around their specific business objectives. If your goals are ambitious and your standards are high, this is where we start the conversation.
See Platinum Helm StrategiesMarketing Services
Data-driven, compliance-aware marketing built for regulated industries. From search visibility and local presence to conversion funnels, reputation, and independent performance audits — we handle the full picture with precision.
Compliant SEO strategies built for regulated industries where a misstep can carry real legal or reputational risk. We conduct deep technical audits, build content strategies around high-intent keywords, establish authoritative link profiles through ethical outreach, and optimize every technical signal from Core Web Vitals to schema markup. Our approach is long-game by design — we build rankings that hold up under algorithm updates and competitor pressure, not shortcuts that collapse the moment something changes. Every recommendation is vetted against your industry's advertising and content compliance requirements before it's implemented.
See Search Engine OptimizationA full-spectrum digital marketing program covering paid media, social, content, email, and multi-channel campaign strategy — executed with the compliance awareness your industry demands. We don't silo services; we build integrated programs where every channel supports the others and every dollar is tied to a measurable outcome. From initial market positioning through ongoing optimization, we manage the complexity and keep your leadership informed with transparent, plain-language reporting. Whether you're launching something new or stabilizing an underperforming program, we bring strategic clarity and tactical precision.
See Digital Marketing ServicesTransparent, accurate reporting that connects marketing activity to real business outcomes — not vanity metrics dressed up to look like results. We build custom dashboards, implement proper tracking infrastructure (GA4, Tag Manager, server-side where required), and deliver monthly reports your leadership team can actually act on. We're also frequently brought in to audit existing reporting setups that don't pass a smell test, identify attribution failures, and rebuild measurement frameworks from the ground up. If your current reports don't tell you what anything is actually worth, that's where we start.
See Analytics & ReportingGoogle Business Profile optimization, local citation management, and geographic search strategies that put your locations in front of the right buyers at the right moment. Local SEO in competitive or regulated markets requires a different approach than standard national campaigns — proximity signals, review velocity, NAP consistency, and hyper-local content all interact in ways that most generalist agencies overlook. We specialize in exactly this, building sustainable local visibility across all your service areas while maintaining full compliance with advertising guidelines specific to your industry or jurisdiction.
See Local SEOProactive reputation monitoring, ethics-compliant review strategy, and structured crisis response to protect what you've worked to build. In regulated industries, reputation management requires careful attention to solicitation restrictions, testimonial rules, and disclosure requirements — a misstep in a review request can create compliance exposure, not just PR problems. We design review generation programs within the boundaries your industry sets, monitor brand mentions across platforms in real time, and have playbooks ready for the moments when a negative story gains traction and speed matters.
See Reputation ManagementConversion-focused funnel design and continuous testing that turns existing traffic into qualified leads and retained clients. We audit every stage of your acquisition funnel — from first touchpoint to closed business — identifying friction points, messaging failures, and structural gaps costing you conversions. Landing page architecture, form UX, lead nurture sequences, and intake workflow integration all fall within scope. Our optimizations are A/B tested wherever volumes permit and are always reviewed against your industry's disclosure and solicitation requirements before going live.
See Funnel Optimization ServicesComprehensive, independent reviews of your marketing infrastructure, spend allocation, vendor performance, and overall program effectiveness. We surface waste, identify missed opportunities, flag compliance exposures, and give you an honest assessment of where your marketing stands relative to where it should be. Marketing audits are useful at any stage — whether you've just inherited a program, suspect your current agency isn't delivering, or simply want an objective benchmark before committing to a new direction. We deliver actionable findings, not a report full of observations that lead nowhere.
See Marketing AuditsAmplify Creative
Amplify Creative is a dedicated practice within Custody & Agency focused exclusively on helping artists, writers, photographers, musicians, and creative professionals build meaningful audiences and sustainable careers. The creative industry has unique marketing dynamics — audiences are cultivated differently, platforms serve different purposes, and the relationship between creator and community requires a sensitivity that standard marketing approaches often miss. Amplify brings specialized strategies purpose-built for this world: platform growth, content licensing guidance, audience development, exhibition or publication promotion, and brand positioning that respects the integrity of the work itself. We understand both the business and the art.
See Amplify CreativeVisual artists & photographers. Authors & journalists. Musicians & performers. Illustrators & designers. Galleries, studios, and creative agencies. Any professional whose work is the brand.
Web Design & Infrastructure
We build and maintain digital infrastructure that performs, complies, and converts. From ground-up web design to platform migrations, managed hosting, and email infrastructure — technical execution with the standards your industry requires.
Web design built from the ground up with ADA/WCAG compliance, performance optimization, and conversion architecture as first-order requirements — not afterthoughts added during QA. Every project begins with a thorough understanding of your industry's regulatory requirements, your audience's needs, and your business objectives. We design for accessibility, build for speed, and structure content to move visitors toward meaningful action. Whether you're launching a new site or redesigning an existing one, the result is a polished, legally compliant digital presence that performs in search and converts when visitors arrive.
Platform Specializations
Enterprise-grade .NET CMS development with custom integrations, multi-site architecture, and compliance-ready content workflows built for regulated environments.
Speed, security, and reliability improvements for WordPress sites — fully managed server configuration, caching, CDN, and ongoing maintenance handled for you.
Seamless platform migrations with full data integrity, SEO signal preservation, and zero-downtime cutover planning — so the move itself doesn't cost you revenue.
Managed hosting infrastructure with uptime guarantees, active security monitoring, DDoS protection, automated backups, and compliance-ready configurations for regulated industries. We don't just provision servers — we architect hosting environments suited to your specific risk posture and technical requirements, including SSL management, firewall rules, vulnerability scanning, and incident response. For organizations in HIPAA, PCI-DSS, or SOC 2-adjacent environments, we ensure our hosting configurations align with the controls those frameworks expect, and we document everything your auditors might ask for.
See Secure Website HostingEmail infrastructure setup, deliverability management, and DNS configuration with compliance as a guiding principle throughout. We handle SPF, DKIM, and DMARC configuration to protect your domain's sender reputation, manage MX records and routing across complex multi-domain environments, and troubleshoot deliverability failures costing your messages their inbox placement. For organizations subject to CAN-SPAM, CASL, or GDPR email requirements, we build sending infrastructure and list management practices that keep you on the right side of the regulations your jurisdiction enforces — and document the configurations your compliance team needs.
See Compliant Email & DNS ManagementAudit & Security Services
Independent oversight, compliance verification, and cybersecurity services for organizations that can't afford to get it wrong. We find what others miss and fix what others won't touch.
WCAG 2.2 audits, structured remediation programs, and ongoing monitoring to keep your digital properties legally accessible and genuinely inclusive. ADA litigation targeting websites continues to increase year over year — particularly in healthcare, financial services, education, and legal — and a demand letter is far more disruptive than a proactive audit. We assess your full digital environment against WCAG 2.2 Level AA criteria, prioritize findings by legal exposure and user impact, and manage the technical remediation process from start to finish. We also provide the documentation and accessibility statements your attorneys and compliance teams will need if a complaint is ever filed.
See ADA Accessibility ServicesIndependent verification that your existing marketing agency is delivering what they promised — without any conflict of interest. TrustGuard is our structured agency oversight program: we audit your current vendor's reporting, validate their claimed results against actual platform data, review contract compliance, assess deliverable quality, and give you an unvarnished assessment of the relationship's value. We're frequently brought in when leadership suspects a performance gap but lacks the internal expertise to evaluate it. Our findings are documented, evidence-based, and actionable — whether that means renegotiating with your current vendor or making a case for transition.
See Agency Oversight (TrustGuard)Professional penetration testing to identify vulnerabilities in your web applications, APIs, network perimeter, and associated infrastructure before adversaries do. Our engagements are scoped to your environment and objectives — from lightweight reconnaissance reviews for smaller properties to full-scope application and infrastructure tests for organizations managing sensitive data at scale. Findings are documented with severity ratings, proof-of-concept evidence, and prioritized remediation guidance written for both technical teams and executive leadership. We also support retest engagements to verify that vulnerabilities are resolved before you sign off that they are.
See Platinum PenTestEnd-to-end cybersecurity strategy and regulatory compliance alignment for organizations operating in regulated or high-risk environments. We assess your current security posture against the frameworks that matter to your industry — NIST, CIS Controls, HIPAA Security Rule, PCI-DSS, NY SHIELD Act, and others — and build a structured remediation roadmap your team can actually execute. This isn't theoretical consulting: we work through the controls, assist with vendor risk assessments, support policy development, and produce the evidence your auditors expect to see. Risk reduction requires implementation, not just documentation, and that's how we approach it.
See Cybersecurity & ComplianceCOMPLIANCE HUB
Deploy bank-grade compliance across your digital assets. Use our free tools to audit, generate, and secure your marketing infrastructure — no engagement required to get started.
Frequently Asked Questions
Frequently Asked Questions
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We don't do boilerplate. Tell us what you're dealing with and we'll give you a straight answer. No obligation, no jargon — just an honest conversation about whether we're the right fit.