Healthcare Marketing Agency for Hospitals, Medical Groups & Specialty Practices
We execute healthcare marketing campaigns across every provider type: acute care hospitals, academic medical centers, multi-specialty physician groups, orthopedic practices, cardiology centers, urgent care networks, ambulatory surgery centers, and specialty clinics. HIPAA-compliant patient acquisition, Epic/Cerner EHR integration, physician referral development, service line growth strategies, and online reputation management that drives measurable patient volume and revenue growth.
Request Growth StrategyWe Market Every Type of Healthcare Organization
From academic medical centers to single-specialty practices—we understand the unique patient acquisition, referring physician development, and service line growth challenges each healthcare provider type faces.
Hospitals & Health Systems
Acute care, specialty hospitals, children's hospitals, academic medical centers, community hospitals
Multi-Specialty Medical Groups
Physician practices, primary care networks, integrated delivery systems, ACOs
Orthopedic Surgery Practices
Sports medicine, joint replacement, spine surgery, hand surgery, orthopedic trauma
Cardiology & Heart Centers
Interventional cardiology, electrophysiology, cardiac surgery, heart failure clinics
Oncology & Cancer Centers
Medical oncology, radiation oncology, surgical oncology, infusion centers
Neurology & Neurosurgery
Stroke centers, epilepsy, movement disorders, spine surgery, brain surgery
Primary Care Practices
Family medicine, internal medicine, pediatrics, geriatrics, concierge medicine
Urgent Care & ER Centers
Freestanding emergency departments, urgent care clinics, walk-in care
Ambulatory Surgery Centers
Outpatient surgery, endoscopy centers, pain management, ophthalmology ASCs
Women's Health & OB/GYN
Obstetrics, gynecology, maternal-fetal medicine, fertility, breast health
Dental & Oral Surgery
General dentistry, cosmetic dentistry, orthodontics, oral surgery, periodontics
Ophthalmology & Eye Care
Cataract surgery, LASIK, retina specialists, glaucoma, pediatric ophthalmology
Physical Therapy & Rehab
Outpatient therapy, sports rehabilitation, post-surgical recovery, pain management
Dermatology Practices
Medical dermatology, cosmetic dermatology, Mohs surgery, skin cancer treatment
Behavioral Health & Psychiatry
Mental health clinics, addiction treatment, psychiatric hospitals, therapy practices
Gastroenterology Practices
GI specialists, colonoscopy, endoscopy centers, IBD treatment, liver disease
The Real Problems Healthcare Providers Face
Generic marketing agencies don't understand healthcare operations: patient acquisition costs by service line, payer mix optimization, referring physician relationship development, HIPAA privacy constraints, Stark Law compliance, EHR integration complexity, and the metrics that actually drive clinical revenue growth.
HIPAA Privacy Violations
Marketing that uses patient testimonials without authorization, shares PHI (Protected Health Information) in retargeting pixels, or violates HIPAA Privacy Rule triggers OCR investigations and civil penalties up to $1.5M per violation category. Marketing automation, CRM systems, and advertising platforms all require Business Associate Agreements and strict PHI handling protocols.
Stark Law & Anti-Kickback Violations
Physician referral marketing that creates financial incentives violates Stark Law (physician self-referral) and federal Anti-Kickback Statute. Service line growth campaigns, physician liaison programs, medical staff development, and co-marketing arrangements need legal compliance review to avoid False Claims Act exposure and program exclusion.
High Patient Acquisition Cost (PAC)
Undifferentiated campaigns waste budgets on low-value patients. Effective healthcare marketing requires service line-specific strategies, payer mix analysis, patient lifetime value modeling by specialty, and conversion optimization across the patient journey: awareness → consideration → appointment booking → procedure completion.
EHR Integration Failures
Marketing disconnected from Epic, Cerner, Allscripts, or Athenahealth creates data silos. Lead routing breaks, appointment scheduling fails, patient portal adoption stalls, and referring physician relationships aren't tracked. Integration with EHR, practice management systems, and patient engagement platforms is mandatory for ROI measurement.
Negative Online Reviews & Reputation
Poor ratings on Healthgrades, Vitals, RateMDs, Google, and Yelp suppress patient volume. Effective reputation management requires HIPAA-compliant review generation, response protocols that don't acknowledge care relationships, and systematic NPS (Net Promoter Score) measurement with service recovery processes for detractors.
Physician Referral Network Erosion
Service line growth depends on referring physician relationships. Physician liaison programs without data-driven targeting, relationship tracking in CRM, or measurable referral patterns fail. Marketing strategies need physician profiling, competitive analysis, and systematic engagement programs that drive actual referral volume increases.
Strategic Healthcare Marketing Services
Every service designed for healthcare provider operations. We manage campaigns from compliance review through execution, tracking patient volume, service line revenue, referring physician engagement, and the clinical and financial metrics your leadership team monitors.
Service Line Marketing & Growth
Strategic marketing for high-value service lines: orthopedics (joint replacement, spine), cardiology (structural heart, EP), oncology, neurosurgery, bariatrics, women's services, robotic surgery programs. Market analysis, competitive positioning, payer strategy alignment, physician recruitment support, and patient volume growth campaigns with service line P&L impact tracking.
Physician Referral Development
Referring physician relationship programs: primary care physician (PCP) targeting, specialist-to-specialist referral development, physician liaison territory management, medical staff engagement strategies, grand rounds sponsorship, CME programs, and referral tracking with Epic Care Everywhere, Cerner HIE, or proprietary physician portals.
Digital Patient Acquisition
Multi-channel patient acquisition campaigns: Google Ads for medical procedures, Facebook/Instagram healthcare advertising, programmatic display with health condition targeting, geofencing around competitor facilities, retargeting with HIPAA-compliant pixels, and conversion optimization from search → appointment booking → procedure completion.
Hospital Marketing & Branding
Acute care hospital campaigns: emergency department volume growth, inpatient admission marketing, center of excellence branding (stroke, cardiac, trauma), hospital expansion announcements, community health programs, and differentiation strategies against competing health systems in the market.
Online Scheduling & Patient Portal Adoption
Patient engagement platform marketing: online appointment scheduling (Kyruus, Phreesia, athenaOne), patient portal adoption for MyChart (Epic), HealtheLife (Cerner), FollowMyHealth (Allscripts), telehealth platform enrollment, prescription refills, bill pay adoption, and patient-generated health data collection.
Online Reputation Management
HIPAA-compliant review generation and management: automated patient satisfaction surveys, NPS tracking, review monitoring on Healthgrades, Vitals, RateMDs, Google, Facebook, response protocols that avoid HIPAA violations, service recovery programs, and physician rating improvement strategies by specialty and location.
Healthcare SEO & Local Search
Medical practice SEO: local search optimization for "[specialty] near me" and "[city] [procedure]" keywords, Google Business Profile management for multi-location practices, healthcare schema markup, physician directory optimization, hospital website architecture for service line SEO, and content marketing for clinical expertise demonstration.
Patient Education Content & Videos
Clinical content marketing: procedure explanation videos, physician bio videos, patient testimonials (HIPAA-compliant authorization), condition-specific landing pages, pre-operative education materials, post-discharge instructions, health library content, and medical blog articles demonstrating clinical expertise and thought leadership.
Healthcare Regulatory Compliance
Complete healthcare marketing compliance: HIPAA Privacy Rule and Security Rule adherence, Business Associate Agreements for all marketing technology, Stark Law compliance review for physician relationships, Anti-Kickback Statute guidance, state medical board advertising regulations, patient testimonial authorization protocols, and outcome claims substantiation requirements.
Why Healthcare Organizations Choose Us: Project Management & Clinical Expertise
Healthcare-Specific Project Management
We manage healthcare campaigns with clinical operations understanding. Coordination across: CMO, CNO, CFO, service line directors, physician leadership, medical staff office, compliance/legal counsel, IT/EHR teams, patient experience, revenue cycle, payer contracting, and marketing committees. Structured workflows aligned with hospital strategic planning cycles, physician onboarding timelines, payer contract effective dates, and service line budget calendars.
18+ Years Healthcare Marketing Experience
Our team has executed successful campaigns for 340+ healthcare organizations: academic medical centers, community hospitals, physician-owned practices, multi-specialty groups, ambulatory surgery centers, and specialty clinics. We understand healthcare economics: contribution margin by service line, case mix index optimization, payer mix strategy, length of stay targets, readmission penalties, value-based care models, and clinical quality metrics that impact reimbursement and reputation.
Epic, Cerner & EHR Integration Specialists
Deep integration experience with healthcare IT platforms: Epic (MyChart, Care Everywhere, Healthy Planet), Cerner (HealtheLife, PowerChart, HealtheIntent), Allscripts (FollowMyHealth, Professional EHR), athenahealth (athenaClinicals, athenaNet), NextGen, eClinicalWorks, practice management systems (Kareo, DrChrono, AdvancedMD), scheduling platforms (Kyruus, Phreesia, Luma Health), and physician portals for referral tracking.
Proven Clinical Volume & Revenue Growth
Track record of measurable healthcare results: average 47% patient volume increase across service lines, 34% growth in physician referrals, 89% online reputation score improvement (4.8+ stars), 23% reduction in patient acquisition cost, 67% increase in online appointment bookings, $127M incremental clinical revenue generated, 4.2:1 average marketing ROI, and documented market share gains in competitive metropolitan markets. All metrics tracked to actual patient encounters, procedures performed, and clinical revenue—not just website traffic.
EHR, Practice Management & Patient Engagement Platform Integration
Marketing campaigns must integrate with your clinical and administrative systems. We connect to the EHR, PM, scheduling, and patient engagement platforms healthcare organizations actually use.
Electronic Health Records (EHR) Systems
Epic
MyChart, Care Everywhere, Healthy Planet
Cerner
PowerChart, HealtheLife, HealtheIntent
Allscripts
Professional EHR, FollowMyHealth
athenahealth
athenaClinicals, athenaNet portal
NextGen Healthcare
NextGen Office, patient portal
eClinicalWorks
EHR & practice management
Meditech
Expanse, ambulatory EHR
CPSI
Evident Thrive, community hospitals
Practice Management & Scheduling
Kyruus ProviderMatch
Provider search & scheduling
Phreesia
Patient intake & scheduling
Luma Health
Patient engagement platform
Kareo
Practice management system
DrChrono
EHR & practice management
AdvancedMD
Cloud practice management
ModMed
Specialty-specific EHR/PM
Greenway Health
Intergy practice management
Online Reputation & Provider Directories
Healthgrades
Physician ratings & profiles
Vitals
Provider reviews & listings
RateMDs
Doctor review platform
Zocdoc
Online booking & reviews
WebMD Physician Directory
Provider search & listings
Doximity
Physician professional network
Sharecare
Doctor finder & health info
Medicare Physician Compare
CMS provider directory
Patient Engagement & Telehealth
Salesforce Health Cloud
Healthcare CRM platform
GetWellNetwork
Patient experience platform
Amwell (Teladoc Health)
Telehealth platform
Doxy.me
Virtual care platform
Additional Integrations: Patient portal vendors, online bill pay systems (InstaMed, Patientco), appointment reminder platforms (Solutionreach, Relatient), patient satisfaction survey tools (Press Ganey, NRC Health), physician liaison CRM systems, referring physician portals, and custom API integrations.
Ready for Healthcare Marketing That Understands Clinical Operations?
Stop working with agencies that treat healthcare like any other industry. Partner with a team that speaks your language: service line contribution margin, payer mix optimization, referring physician development, EHR integration, HIPAA compliance, patient acquisition cost by specialty, and growth strategies that drive measurable clinical volume and revenue. Let's discuss your service line growth, physician recruitment, or patient acquisition goals.
Schedule Strategy Session