Why Your Business Needs This Now
Digital privacy laws have become aggressive. It is no longer just about "being nice" to your users; it is about protecting your business from predatory lawsuits and heavy fines.
The Lawsuit Threat
Since 2023, there has been a 400% increase in "serial plaintiff" lawsuits targeting small businesses for WCAG and wiretapping violations related to tracking pixels.
Platform Penalties
Google and Meta (Facebook) now require explicit Proof of Consent for advanced tracking features. Without it, your ad accounts can be restricted.
Critical Compliance Standards
- GDPR (Europe) & UK-GDPR: Requires "Prior Consent" (Opt-in) before any non-essential cookies are set.
- CCPA/CPRA (California): Requires a clear "Do Not Sell My Personal Information" mechanism.
- ADA & WCAG 2.2: Your cookie banner must be navigable by keyboard and screen readers. Most generic plugins fail this test.
- NY SHIELD Act: New York's data security law that impacts how you handle private data.
Platform Terms of Service
Using Google Analytics 4 (GA4), Google Ads, or Facebook Pixel? Their Terms of Service contractually obligate you to obtain valid consent from end users. Failure to do so puts your marketing accounts at risk of suspension.
"Compliance is not optional. It is the cost of doing business in the digital age."