Marketing Personas For Doctors : Senior Citizen Sam

Persona: Senior Citizen Sarah

Background:

• Age: 75
• Occupation: Retired School Teacher
• Interests: Gardening, Reading, Community Engagement
• Lifestyle: Active, Values Independence, Concerned about Aging Health

Goals and Motivations:

• Maintaining Well-being: Prioritizes maintaining health to enjoy retirement and remain independent.
• Health Education: Seeks information and guidance to manage age-related health concerns proactively.
• Community Engagement: Values relationships and actively participates in community events and activities.

Pain Points and Concerns:

• Aging Health: Worries about age-related health issues affecting mobility and independence.
• Medical Trust: Seeks trustworthy doctors who provide clear explanations and empathetic care.
• Navigating Technology: May struggle with technology and prefers direct, in-person communication.

Preferred Communication Channels:

• Prefers face-to-face consultations for health discussions and explanations.
• Engages in community health workshops or seminars and seeks health information from trusted community sources.
• May appreciate receiving health newsletters or information through local community centers or printed materials.

How a Doctor Can Help:

• Compassionate Care: Offering empathetic, unhurried consultations to address Sarah’s health concerns.
• Clear Explanations: Providing clear, detailed explanations in simple terms to help Sarah understand health conditions and treatments.
• Community Involvement: Engaging in community health initiatives and providing local health resources or workshops.

Key Messaging for Sarah:

• Messages emphasizing trust, compassion, and a doctor’s commitment to Sarah’s well-being would resonate well.
• Highlighting the doctor’s expertise with seniors, willingness to explain, and support for an active lifestyle could encourage Sarah to prioritize her health needs.