Diagnosis Before
Prescription.
We do not guess. Before we write a single line of code or launch a single campaign, we conduct a forensic evaluation of your digital infrastructure, compliance vulnerabilities, and revenue attribution models.
View Evaluation ProcessThe Blind
Proposal Problem.
Most agencies issue technical proposals based on a 30-minute discovery call and a quick glance at your homepage. This is professional malpractice.
Without Evaluation
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Proposing SEO content retainers when the actual issue is a heavily penalized domain link profile.
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Rebuilding a website on a CMS that immediately violates the client's internal IT security protocols.
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Promising lead generation without analyzing if the current CRM can properly ingest and attribute those leads.
Execution Requires Facts.
In compliance-heavy sectors like legal, medical, and banking, a blind tactical approach wastes hundreds of thousands of dollars.
We require a formal Project Evaluation period. This is a paid, deep-dive architectural engagement where our senior strategists pull back the curtain on your digital environment. We find the data leaks, the algorithmic penalties, and the compliance risks before we draft the roadmap.
Architecture &
Compliance.
We begin by auditing the physical structure of your digital footprint to ensure it is secure, fast, and legally sound.
Analyzing host environments, DNS, edge caching rules, and load times. Ensuring architecture supports anticipated traffic spikes.
Reviewing all third-party scripts (Meta, Google, Hotjar) to ensure no sensitive patient (HIPAA) or financial (GLBA) data is leaking.
Running automated and manual WCAG 2.2 checks across primary user flows to identify immediate litigation risks.
Validating Content Security Policies (CSP), HTTP Strict Transport Security (HSTS), and SSL configurations.
Semantic
Gap Analysis.
We map exactly what Google thinks your brand is an authority on, compared to what your competitors own.
Evaluating your search presence goes far beyond tracking vanity keywords. We analyze your website's entire entity structure. If you are a medical practice that specializes in robotic surgery, but your content taxonomy is unstructured, search engines will group you with general practitioners. We build the roadmap to correct this semantic confusion.
Pipeline &
Attribution.
Traffic means nothing if we cannot prove which campaign generated the actual signed contract or booked patient.
Before spending budget on campaigns, we evaluate how your CRM (Salesforce, HubSpot, etc.) connects to your marketing data. We identify where lead tracking breaks down, where offline sales are unrecorded, and how to build a closed-loop reporting system that proves ROI to your board.
Ensuring GCLID and UTM parameters survive the transition from form fill to CRM record.
Evaluating if inbound phone calls are being properly attributed to specific web sessions.
Checking OneTrust or CookieBot integration for CCPA/GDPR compliance.
Auditing tag manager setups for deduplication and server-side compliance.
The Blueprint.
The output of the Project Evaluation is not a sales pitch. It is a highly technical, actionable blueprint for your digital infrastructure.
Executive Summary
A high-level synthesis of critical vulnerabilities, market opportunities, and immediate action items tailored for board-level review.
Technical Roadmap
Step-by-step architectural requirements to fix compliance leaks, restructure site architecture, and implement proper data tracking.
Strategic Forecast
A data-backed projection of how correcting these variables will impact lead generation, cost-per-acquisition, and search visibility.
Stop Guessing.
Start Evaluating.
Engage our technical team for a comprehensive Clarity Audit before you commit your marketing budget to a flawed foundation.
Request an Evaluation