Compliant Medical Marketing

New York's Healthcare Geofencing Ban: What Advertisers Must Know

Healthcare Compliance · February 2025 GBL § 394-G took effect July 2, 2023 — and most healthcare marketing agencies still don't understand what it actually prohibits, or why it was written the way it was. GBL § 394-G HIPAA Consumer Health Data New York Digital Advertising GBL § 394-G Most healthcare advertisers operating in New York know something changed a couple years ago. Few know the specifics. That ambiguity is dangerous — because the law doesn't reward good intentions, it enforces bright-line rules with civil liability attached. New York General Business Law § 394-G became effective July...

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Compliant Medical Marketing

Compliant Marketing for Law Firms Checklist

Discover tailored digital strategies that ensure compliance while driving growth in healthcare, finance, and legal sectors. In the realm of legal marketing, the accuracy and transparency of testimonials are paramount. Testimonials serve as powerful endorsements, but they must reflect genuine client experiences. Misleading or exaggerated claims can lead to ethical breaches and legal repercussions. It's essential to include disclaimers that clarify these testimonials are individual experiences and do not guarantee similar outcomes for all clients. By maintaining honesty, law firms build trust an...

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Accessibility

Increase in ADA Lawsuits For Failing Websites

Explore the latest developments in ADA website compliance and understand how these changes impact your business strategies in regulated industries. In 2024, the landscape of ADA website accessibility lawsuits experienced a significant transformation. After a period of decline, there was a noticeable increase in filings, with 4,280 lawsuits recorded in the first half of the year. This uptick highlights the renewed focus on ensuring digital platforms are accessible to all users, particularly in industries such as fashion, lifestyle, and food services. The concentration of lawsuits among a few pl...

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Project Management

Legal Reputation Management

Cultivating Legal Legacies: "Custody & Agency’s" Personalized Reputation Management In the legal realm, a lawyer's reputation stands as the bedrock of success, influencing client trust and professional growth. In today's digital era, maintaining a positive online presence has become pivotal, making reputation management a cornerstone in legal practice. Enter "Custody & Agency," a pioneering agency committed to shaping lawyers' reputations through strategic collaborations and personalized reputation management services. Understanding the Landscape: The Role of Reputation Management for ...

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Compliant Website Design

Core Requirements of a Personal Injury Lawyer Website

A Personal Injury Lawyer website serves as a primary point of contact between legal professionals and individuals seeking legal counsel for personal injury cases. To effectively serve the needs of both parties, specific core requirements are essential for a successful Personal Injury Lawyer website. Services and Legal Expertise Central to a Personal Injury Lawyer website is comprehensive information about the legal services offered. Detailed descriptions of legal counsel for personal injury claims, areas of expertise, and resources on personal injury laws should be easily accessible. Contact I...

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