Examples of Deceptive Practices in Medical Marketing
Deceptive practices in medical marketing can have serious implications for patient trust and healthcare integrity. Some examples include: Misleading Testimonials: Using fabricated or misleading patient testimonials claiming exaggerated or false benefits from a...Rules and Regulations Regarding Medical Marketing in the US Market
I. Introduction Overview of the importance of ethical medical marketing practices. Brief explanation of the regulatory bodies overseeing medical marketing. II. General Guidelines Accuracy and Truthfulness: Requirements for accurate and truthful advertising of medical...Ethics in Medical Marketing
The ethics of medical marketing revolve around ensuring honesty, integrity, and responsibility in promoting healthcare services, treatments, or products. Here are key ethical considerations: Patient Welfare Informed Decision-Making: Providing accurate, balanced...Common Patient Portal Systems for Medical Practices
Epic (MyChart) MyChart by Epic is a widely adopted patient portal offering a range of features such as appointment scheduling, prescription management, secure messaging, and access to medical records. It provides a user-friendly interface for patients to communicate...Custody & Agency
Custody & Agency’s compliance and marketing news keeps you updated on the latest trends and regulations shaping marketing in highly regulated industries. We provide insights into advertising laws, platform updates, and innovative strategies that balance compliance with performance. Stay informed with expert analysis and actionable tips tailored to industries like healthcare, finance, legal, and more.