Deceptive practices in medical marketing can have serious implications for patient trust and healthcare integrity. Some examples include: Misleading Testimonials: Using fabricated or misleading patient testimonials claiming exaggerated or false benefits from a...
I. Introduction Overview of the importance of ethical medical marketing practices. Brief explanation of the regulatory bodies overseeing medical marketing. II. General Guidelines Accuracy and Truthfulness: Requirements for accurate and truthful advertising of medical...
The ethics of medical marketing revolve around ensuring honesty, integrity, and responsibility in promoting healthcare services, treatments, or products. Here are key ethical considerations: Patient Welfare Informed Decision-Making: Providing accurate, balanced...
Epic (MyChart) MyChart by Epic is a widely adopted patient portal offering a range of features such as appointment scheduling, prescription management, secure messaging, and access to medical records. It provides a user-friendly interface for patients to communicate...
Persona: Family-Oriented Fred Background: Age: 40 Occupation: Sales Manager Interests: Family Outings, Cooking, Home Improvement Lifestyle: Family-Centric, Values Convenience, and Quality Care Goals and Motivations: Family Health: Prioritizes the health and well-being...
Persona: Senior Citizen Sarah Background: Age: 75 Occupation: Retired School Teacher Interests: Gardening, Reading, Community Engagement Lifestyle: Active, Values Independence, Concerned about Aging Health Goals and Motivations: Maintaining Well-being: Prioritizes...
Custody & Agency’s compliance and marketing news keeps you updated on the latest trends and regulations shaping marketing in highly regulated industries. We provide insights into advertising laws, platform updates, and innovative strategies that balance compliance with performance. Stay informed with expert analysis and actionable tips tailored to industries like healthcare, finance, legal, and more.