Featured Image
Personas of common banking and credit union website visitors
Content Marketing Plan Example: 2024
Featured Image
1. Understanding Audience Personas 2. Content Theme: Trust, Expertise, Proactive Strategy, and Tailored Solutions 3. Content Channels and Distribution 4. Measuring Success and Accountability 5. Consistent Communication and Feedback 6. Partnerships and Collaborations This strategy...
Examples of Deceptive Practices in Medical Marketing
Featured Image
Deceptive practices in medical marketing can have serious implications for patient trust and healthcare integrity. Some examples include: These practices can deceive patients, erode trust in healthcare providers, and potentially lead to harm or exploitation....
Rules and Regulations Regarding Medical Marketing in the US Market
Featured Image
I. Introduction II. General Guidelines III. Advertising Content Restrictions IV. Patient Privacy and Confidentiality V. Pharmaceutical and Medical Device Advertising VI. Online and Digital Marketing VII. Enforcement and Penalties VIII. Resources and Further Information
Ethics in Medical Marketing
Featured Image
The ethics of medical marketing revolve around ensuring honesty, integrity, and responsibility in promoting healthcare services, treatments, or products. Here are key ethical considerations: Patient Welfare Transparency and Honesty Professional Integrity Avoidance of Exploitative Practices...
Common Patient Portal Systems for Medical Practices
Featured Image
Epic (MyChart) MyChart by Epic is a widely adopted patient portal offering a range of features such as appointment scheduling, prescription management, secure messaging, and access to medical records. It provides a user-friendly interface for...
Marketing Personas for Doctors: Family Fred
Featured Image
Persona: Family-Oriented Fred Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Fred:
Marketing Personas For Doctors : Senior Citizen Sam
Featured Image
Persona: Senior Citizen Sarah Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Sarah:
Marketing Personas For Doctors: Chronic Chloe
Featured Image
Persona: Chronic Chloe Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Chloe:
Marketing Personas For Doctors : Busy Brian
Featured Image
Persona: Busy Brian Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Brian: