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Compliant Medical Marketing December 17, 2023

Rules and Regulations Regarding Medical Marketing in the US Market

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I. Introduction II. General Guidelines III. Advertising Content Restrictions IV. Patient Privacy and Confidentiality V. Pharmaceutical and Medical Device Advertising VI. Online and Digital Marketing VII. Enforcement and Penalties VIII. Resources and Further Information

Uncategorized December 17, 2023

Ethics in Medical Marketing

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The ethics of medical marketing revolve around ensuring honesty, integrity, and responsibility in promoting healthcare services, treatments, or products. Here are key ethical considerations: Patient Welfare Transparency and Honesty Professional Integrity Avoidance of Exploitative Practices...

Uncategorized December 17, 2023

Common Patient Portal Systems for Medical Practices

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Epic (MyChart) MyChart by Epic is a widely adopted patient portal offering a range of features such as appointment scheduling, prescription management, secure messaging, and access to medical records. It provides a user-friendly interface for...

Uncategorized December 17, 2023

Marketing Personas for Doctors: Family Fred

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Persona: Family-Oriented Fred Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Fred:

Uncategorized December 17, 2023

Marketing Personas For Doctors : Senior Citizen Sam

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Persona: Senior Citizen Sarah Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Sarah:

Uncategorized December 17, 2023

Marketing Personas For Doctors: Chronic Chloe

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Persona: Chronic Chloe Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Chloe:

Uncategorized December 17, 2023

Marketing Personas For Doctors : Busy Brian

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Persona: Busy Brian Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Brian:

Marketing Resources December 17, 2023

Marketing Personas for Doctors: Delicate Darla

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Marketing For Doctors Marketing Personas

Uncategorized December 17, 2023

Marketing Personas for Doctors: Holistic Harry

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Persona: Holistic Harry Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Harry:

Uncategorized December 17, 2023

Personas For Doctors: Invincible Ike

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Persona: Invincible Ike Background: Goals and Motivations: Pain Points and Concerns: Preferred Communication Channels: How a Doctor Can Help: Key Messaging for Ike: