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The Importance of Personas for Medical Marketing

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Creating personas in online marketing for doctors is akin to understanding the unique individuals who might seek their medical services. Here’s an overview in simpler terms: “Imagine you’re a doctor and you’ve got this amazing...
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Why One Ad Stands Out From Another

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“Hi, I’m Joshua Gallagher, and today, we’re delving into the fascinating world where psychology meets advertising in the realm of Google AdWords. Strap in; we’re about to navigate through the subtle art of Ad Psychology....
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How To Vet a PPC Expert

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Identifying an advanced PPC expert in Google AdWords involves looking for specific skills, experiences, and achievements that go beyond basic campaign management. Here are some indicators to consider:
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CRO Is Hard To Understand!

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Hey there, buddy! Let’s chat about something awesome called “Conversion Optimization.” Imagine you’re playing your favorite game, and you want to win as many points as possible. Well, Conversion Optimization is a bit like figuring...
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Cybersecurity Doesn’t Make Sense

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Hey there, kiddo! Let’s talk about something super important called cybersecurity for websites. Imagine your treehouse – you want to keep it safe from sneaky critters who might try to peek inside or cause mischief....
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Explain PPC To Me!

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Hey there, kiddo! Let’s dive into something super cool called PPC! Imagine you have a lemonade stand, and you want to tell everyone about your yummy lemonade. PPC is a bit like putting up a...
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I just dont understand SEO!

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Alright, kiddo, let’s talk about something super cool called SEO! Imagine you have a treasure map, and you want everyone to find it. SEO is a bit like making sure your treasure map is the...