New York's Healthcare Geofencing Ban: What Advertisers Must Know
Healthcare Compliance · February 2025 GBL § 394-G took effect July 2, 2023 — and most healthcare marketing agencies still don't understand what it actually prohibits, or why it was written the way it was. GBL § 394-G HIPAA Consumer Health Data New York Digital Advertising GBL § 394-G Most healthcare advertisers operating in New York know something changed a couple years ago. Few know the specifics. That ambiguity is dangerous — because the law doesn't reward good intentions, it enforces bright-line rules with civil liability attached. New York General Business Law § 394-G became effective July...
New York
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