Are Your Marketers
Lying to You?
A definitive series for business leaders who suspect their marketing agency is protecting its retainer instead of growing their business. Learn to read the signals, ask the hard questions, and audit the numbers that actually matter.
Uncover the hidden tactics, data hostage situations, and vanity metrics that traditional marketing agencies use to protect their retainers instead of growing your business.
- Data Hostage Situations
- Vanity Metric Traps
- Retainer Protection Schemes
- The Agency Loyalty Problem
Stop funding the marketing black box. Learn how to identify vanity metrics, uncover wasted ad spend, and hold your marketing agency accountable for actual revenue — not impressions.
- Red Flag Checklist
- Questions to Ask Your Agency
- Metrics That Actually Matter
- How to Audit Ad Spend
Most SEO providers are allergic to straight answers — because confusion prevents churn. Here's what a real engagement looks like, the five things that are almost always wrong, and the five questions to ask in your next meeting.
- Reporting Red Flags
- Who Owns Your Data
- 5-Question Audit
- What Good Looks Like