Marketing Personas For Doctors : Busy Brian

Persona: Busy Brian

Background:

• Age: 35
• Occupation: Business Executive
• Interests: Professional Networking, Fitness, Tech Gadgets
• Lifestyle: Hectic Schedule, Values Efficiency

Goals and Motivations:

• Optimal Health on-the-go: Seeks quick medical solutions that fit within his tight schedule.
• Preventive Care: Understands the importance of health but struggles to find time for regular check-ups.
• Efficiency is Key: Values doctors who respect his time and provide prompt, hassle-free care.

Pain Points and Concerns:

• Time Constraints: Limited availability due to demanding work commitments and professional networking.
• Health Management Challenges: Struggles to balance work, family, and personal health needs.
• Appointment Accessibility: Seeks flexible scheduling options that align with his erratic work hours.

Preferred Communication Channels:

• Prefers quick and direct communication methods like email or app-based consultations.
• Engages with health-related content via social media during short breaks or while commuting.
• Appreciates prompt responses and reminders for appointments or health tips via digital platforms.

How a Doctor Can Help:

• Efficient Care: Providing prompt, time-efficient consultations or telemedicine appointments to accommodate Brian’s busy schedule.
• Digital Access: Offering online appointment booking, digital prescriptions, and health resources for easy access.
• Proactive Health Reminders: Sending reminders for preventive health check-ups to ensure Brian stays on top of his health.

Key Messaging for Brian:

• Messages emphasizing efficiency, convenience, and respect for Brian’s time would resonate well.
• Highlighting prompt appointments, digital health solutions, and the doctor’s understanding of busy lifestyles could encourage Brian to prioritize his health despite his hectic schedule.